The most captivating avant-garde designs.

Bedlam, the Autumn/Winter 2020 collection of IA London, is an honour to Alexander McQueen. The British award-winning fashion brand integrates art with fashion, as seen translated in the make-up artistry designs. The inspiration behind the designs is from Ken Kesey’s novel ‘One Flew Over the Cuckoo’s Nest’, a film about patients’ treatments in asylums. The artistry designs convey a personal interaction with colour and dynamic shapes.